Every year, all NFL clubs start a think tank about how they will creatively announce their schedule while merging that into news about tickets going on sale. In 2021, the social media team concepted an idea to capitalize on a trendy tiktok of guessing the color of paint after watching it mix.
I worked closely with our content creators across four different departments to execute this idea with a Bears twist. While I ended up creating paint can labels, paint swatch cards, stickers, photo galleries and digital content, I most enjoyed the process of collaborating with others who made this vision truly come to life.
Directing the photoshoot, assisting in the video captures, staging the area and overseeing the process was a victory for our team in a fully collaborative in-house project. The Bears continue to build off this project as ways to bring creators together in effort to output the highest level of creative content amongst all of sports.
