It started when a No Parking sign had to be replaced. It ended with a whole new wayfinding look for the Chicago Bears’ Halas Hall Campus.

The original sign and posts were installed in 1997 and were due for a refresh. As the campus begins to host larger events, including Training Camp, more direction was needed to navigate about the facility. An established look to the signage was developed to create bold branded consistency, inspired by the existing geometric and cement based buildings.