Train Like a Bear.
The brief was to inspire a new type of workout plan. One that is inspired by the Bears equipment, routines and recovery. Now brand it in a way that feels like you’re in a Bears environment. Finally, make it impactful and relatable to the local fanbase.
At the time, this was the third NFL brand to establish a themed gym. I created the logo, art directed the website, managed and directed photoshoots, and worked alongside our business partners to establish branding for the gym and all sales materials to grow memberships upon opening.
