From June 7-9, 2019, the Chicago Bears gathered Hall of Famers, alumni, and current players along with coaches past and present for a one-time-only celebration. The weekend was full of memorable reunions, moments and stories from a century of Bears football.

While preparing for the 100th season of Chicago Bears football, I was tasked with creating the visual identity of this celebration weekend. The process of connecting a not-yet seen look for the upcoming season to lean into the celebration weekend was followed with a strong lineup of sales emails and digital and print ads all over the Chicagoland area.

My involvement ended with chauffeuring players and alumni to and from their assignments and an unforgettable picture with our owner. Gotta love the sports world!

See a Recap of the Weekend!